Company
Oracle NetSuite
Time & Role
2021 - 2026, highlights from 5 years shaping the NetSuite foundation experience
Redefining ERP: From Legacy to AI-First
Redefining ERP: From Legacy to AI-First
Redefining ERP: From Legacy to AI-First
Overview
Overview
Over five years at Oracle NetSuite, I drove the UX evolution of the Foundation platform, leading both its modernization and the shift toward AI-first workflows. I set the UX strategy and guided cross-functional workstreams, redefining how administrators and developers configure and extend the world’s #1 cloud ERP.
My work improved extensibility for 43k+ global customers and directly contributed to a 90% UX-Lite score for next-generation product launches.
Over five years at Oracle NetSuite, I drove the UX evolution of the Foundation platform, leading both its modernization and the shift toward AI-first workflows. I set the UX strategy and guided cross-functional workstreams, redefining how administrators and developers configure and extend the world’s #1 cloud ERP.
My work improved extensibility for 43k+ global customers and directly contributed to a 90% UX-Lite score for next-generation product launches.
Role
End-to-end UX Design Lead
End-to-end UX Design Lead
Stakeholders
Product manager, UX researcher, Developer, Tech writer, Content designer, Data scientist, Consultant
Product manager, UX researcher, Developer, Tech writer, Content designer, Data scientist, Consultant
Domain
Platform & Admin experience, Developer tools, Design system, AI pattern interaction
Platform & Admin experience, Developer tools, Design system, AI pattern interaction
1st transformation:
Legacy ERP → Modern Cloud ERP
1st transformation:
Legacy ERP → Modern Cloud ERP
I joined Oracle NetSuite during a once-in-decades platform transformation, redefining the foundational interaction patterns and mental models of a modern cloud ERP using our new Redwood Design System.
I joined Oracle NetSuite during a once-in-decades platform transformation, redefining the foundational interaction patterns and mental models of a modern cloud ERP using our new Redwood Design System.
2nd transformation:
Toward an AI-Native ERP
2nd transformation:
Toward an AI-Native ERP
Recently, as NetSuite began transforming again — this time toward an AI-first platform — I was invited to think beyond feature-level AI and explore how AI fundamentally changes the way ERP systems are designed and used.
Recently, as NetSuite began transforming again — this time toward an AI-first platform — I was invited to think beyond feature-level AI and explore how AI fundamentally changes the way ERP systems are designed and used.
Recently, as NetSuite began transforming again — this time toward an AI-first platform — I was invited to think beyond feature-level AI and explore how AI fundamentally changes the way ERP systems are designed and used.
Reward & Nomination
Reward & Nomination
Each year, NetSuite nominates UX Stars to recognize designers who demonstrate exceptional impact, craft, and cross-functional leadership. I’m grateful to have been nominated based on peer and stakeholder feedback.
Each year, NetSuite nominates UX Stars to recognize designers who demonstrate exceptional impact, craft, and cross-functional leadership. I’m grateful to have been nominated based on peer and stakeholder feedback.
Representative Work
01
Representative Work
Representative Work
From Code-First Deployment to Agentic Orchestration
From Code-First Deployment to Agentic Orchestration
Bridging the gap by delivering a new feature that empowers non-technical users to confidently manage deployments, aligning NetSuite’s functionality with user needs.
Bridging the gap by delivering a new feature that empowers non-technical users to confidently manage deployments, aligning NetSuite’s functionality with user needs.
Representative Work
02
Agentic Workflow Pattern Exploration
Agentic Workflow Pattern Exploration
Explored agentic workflow design patterns within our ERP system, defining where human-in-the-loop intervention is required, how agents transition between autonomy and oversight, and how design components surface reasoning, state, and control at each step of the workflow.
Explored agentic workflow design patterns within our ERP system, defining where human-in-the-loop intervention is required, how agents transition between autonomy and oversight, and how design components surface reasoning, state, and control at each step of the workflow.
Representative Work
03
Redesigning access control: From complexity to confidence
Redesigning access control: From complexity to confidence
Led a research-driven initiative to transform NetSuite’s complex access management system into an intuitive and scalable foundation.
Led a research-driven initiative to transform NetSuite’s complex access management system into an intuitive and scalable foundation.
Role & Permission Management
Redefined the access control model and design flows for assigning and managing roles and permissions.
Authentication Experience
Designed core authentication flows including login, 2FA, and password management.
Permission Impact
Defined how permissions affect UI visibility and behavior across the product.
Representative Work
04
Unifying NetSuite's settings experience
Unifying NetSuite's settings experience
A data-driven overhaul that unified 37 scattered pages into two reusable templates, streamlining configuration across NetSuite.
A data-driven overhaul that unified 37 scattered pages into two reusable templates, streamlining configuration across NetSuite.
Two scalable templates
Designed two reusable page templates shared across settings experiences, enabling consistent structure and scalable reuse across teams.
Design system guidelines
Authored design guidelines defining layout, interaction patterns, and component behavior to ensure consistent implementation.
Flexible website layouts
Build responsive sites in minutes with hundreds of unique pre-made layouts. Mix and match sections, apply your visuals and publish.
Cultivating UX Thinking
I joined teams rooted in legacy, engineering-driven workflows where UX wasn’t always part of early decision-making. By building trust with PMs and engineers, I helped reframe UX as shared problem-solving and enabled earlier, smoother collaboration in constrained platform environments.
Growing Into Leadership
I began my journey as an almost new graduate, learning how large-scale systems come together piece by piece. Over time, I grew into a solo design lead—owning entire product areas and guiding cross-functional teams through growing scope, complexity, and ambiguity with increasing confidence.
Adapting Through Change
From the early days of adopting the Redwood design system to recently exploring agentic workflows shaped by generative AI, I am continuously learning how to design without a playbook—adapting in motion while staying focused on solving complex problems and bringing clarity at scale.
Reflection: Five Years on the Platform Team
Reflection: Five Years on the Platform Team
Over the past five years on the Platform team at Oracle, I’ve grown alongside the systems I helped shape—both technically and organizationally. Platform work is rarely about polish alone; it’s about creating clarity, alignment, and leverage across teams operating at scale.
Over the past five years on the Platform team at Oracle, I’ve grown alongside the systems I helped shape—both technically and organizationally. Platform work is rarely about polish alone; it’s about creating clarity, alignment, and leverage across teams operating at scale.
Cultivating UX Thinking
I joined teams rooted in legacy, engineering-driven workflows where UX wasn’t always part of early decision-making. By building trust with PMs and engineers, I helped reframe UX as shared problem-solving and enabled earlier, smoother collaboration in constrained platform environments.
Growing Into Leadership
I began my journey as an almost new graduate, learning how large-scale systems come together piece by piece. Over time, I grew into a solo design lead—owning entire product areas and guiding cross-functional teams through growing scope, complexity, and ambiguity with increasing confidence.
Adapting Through Change
From the early days of adopting the Redwood design system to recently exploring agentic workflows shaped by generative AI, I am continuously learning how to design without a playbook—adapting in motion while staying focused on solving complex problems and bringing clarity at scale.
More Details Available Upon Request
This page represents key highlights from my four years at Oracle.
Due to confidentiality, I’m unable to share further details publicly. I’d be happy to share more about the design approach, scope, and impact in a conversation.
More Details Available Upon Request
This page represents key highlights from my four years at Oracle.
Due to confidentiality, I’m unable to share further details publicly. I’d be happy to share more about the design approach, scope, and impact in a conversation.
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